Acquisition Economics Calculator

Cost Per Sale Calculator | Filtered Quotes

Cost Per Sale Calculator

See what an item is worth to you, then what each lead source really costs.

1 What an item is worth

Average premium per item ($)

New business commission (%)

Renewal commission (%)

First-year retention (%)

Margin to keep on lead spend (%)

An item should pay for itself

At new business At first renewal

Break-even per item

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Spend target per item

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2 What each lead source costs

Sources A and B show example numbers. Replace them with yours, or add more sources below. Count each household once as it moves down the funnel, then total the items written. Every car, home, umbrella, RV, boat, or four wheeler counts as an item.

Want the full picture? Our True Cost of a Sale calculator adds payroll, commissions, and overhead so you can see what each item really costs your agency.

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We help insurance agencies build profitable, sustainable businesses by combining high-quality lead generation with the strategy, support, and accountability needed to turn opportunities into long-term growth.